Is your Media Vision Shortsighted?

How would you rate the vision you or your company has regarding media?  Are you a bit clairvoyant - gazing into the future with confidence?  Or more like the myopic fellow here?

You probably have a business plan which details the milestones you want to achieve and the markers that will indicate those accomplishments.  But what about awareness of your Brand?  There are many ways you can increase your media outreach.   Lots of them are cheap and some even free.

Don't know where to start?

Begin with an analysis of your current situation and assets.  Website, videos, newsletters, blogs etc.

Then determine a goal and a message.  Do you want to be known as the the best or cheapest or deepest or fastest?  Pick one or two values.  And realistically determine your location - your sphere of influence.  Is it local, regional, national or global?

Develop a strategy to promote the message and reach those goals. Much of the work you can do with your own research and skill sets and you will have the satisfaction of "owning" the knowledge.  Some elements to your media strategy will require professional assistance.

A good plan and a bit of consistent effort can produce some great results.

Here are some resources to assist.

http://www.magnifydigital.com
www.gitomer.com
http://adage.com/

Make more media!
www.mooremedia.ca

Want Professional Results?

What's on Captain Jack's Mind?

A number of clients have asked me lately if they can use their own video for their company's corporate message.  The answer is another question.  What results do you want to achieve?  Amateurs, no matter how good the equipment, will deliver amateur results. If you want a top quality job, hire a professional.

You don't ask your dentist to handle your bookkeeping, your lawyer to fix the plumbing, or your plumber to represent you in court. Why would you select your nephew - who has posted up some YouTube videos - to tell the very important story of your company?

A camera is just like a saxophone.  The music depends on the artist, the band, the tune, and the conductor.

One of my favorite quotes about photography applies equally well to video.
"Buying a Nikon doesn't make you a photographer.  It makes you a Nikon owner.~ Author unknown". 

The professionals I work with have collectively scores of years of experience in creating great video stories. We've made lots of mistakes, and still make a phew few.  But hopefully most of them were made before we went to work with you.