Friday, March 15, 2013

Want Professional Results?

What's on Captain Jack's Mind?

A number of clients have asked me lately if they can use their own video for their company's corporate message.  The answer is another question.  What results do you want to achieve?  Amateurs, no matter how good the equipment, will deliver amateur results. If you want a top quality job, hire a professional.

You don't ask your dentist to handle your bookkeeping, your lawyer to fix the plumbing, or your plumber to represent you in court. Why would you select your nephew - who has posted up some YouTube videos - to tell the very important story of your company?

A camera is just like a saxophone.  The music depends on the artist, the band, the tune, and the conductor.

One of my favorite quotes about photography applies equally well to video.
"Buying a Nikon doesn't make you a photographer.  It makes you a Nikon owner.~ Author unknown". 

The professionals I work with have collectively scores of years of experience in creating great video stories. We've made lots of mistakes, and still make a phew few.  But hopefully most of them were made before we went to work with you.

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